The Importance Of An Overall Marketing Plan When Selling Your Home

Did you know that if you want to sell your house fast and for top dollar, you need a marketing plan? In this video, I’m going to show you how to get the most exposure on your property with the right marketing plan. We’ll go through each step of the process so you know exactly how to get the most profit on your home sale.

The truth is that any realtor can take your listing, pop a sign in the yard, and put it on the MLS. Not all real estate agents market properties the same, and one of the ways you might want to qualify your agent is to ask them what they're doing to market your home. They should have more to their plan than just listing it on the multiple listing service.

The difference between an agent who understands marketing—and your cousin Ned who just got their real estate license—could mean tens of thousands of dollars in the long run. To make sure your house sells fast and for the most money, there are a few key strategies that must be implemented.

Professional Pictures And Videos

The first thing we want to do for your property is to take amazing pictures and videos—once the house is ready to be shown. Your home's first showing is going to take place online, so if it doesn't look great, it can cost you in-person showings.

Taking pictures with a cell phone is a big no-no. You have to hire a professional to handle this for you. The statistics on professional photography speak for themselves: properties with HD enhanced images sell 45% faster and for 75% closer to listing price.

The pictures should show off the main selling features of the home. Kitchen details, bathrooms, and views are all things that trigger emotion. They thus need to be shot in the best light possible. The video, however, should do the opposite. It’s going to showcase a live walkthrough of the house, helping potential buyers get a sense of the home’s flow. It also gives you an extra edge in marketing your home to the masses that properties without video just don't do.

Listing Your Home For Sale

Once we have the photos and videos ready to go, it's time to start getting ready to list your home and feature it online. Your home's going to be posted online to all of the largest home search sites. The top four real estate websites are Zillow, Trulia,, and; these all have close to 100 million visits per month.

In addition, your property will be featured on our website and will get listed in the MLS. The multiple listing service will then make your property available to all real estate agents in the area. The vast majority of home buyers are represented by an agent, so we want to be sure that we also advertise your property in that community and to the general public.

The key to listing on the MLS is how you position it. Adding details like school districts and having very emotional listing remarks are a few things that we do to make it more appealing online.

Social Media And Signage

The next step in the process is marketing your property on social media. This will create some major buzz and get more people to look at your listing. Posting your property on sites like YouTube, Facebook, and Instagram is key to generating initial interest in your home.

Additionally, using social media to advertise your property for sale gives us a way to reach thousands of eyeballs through ads. In addition, we're going to post the proper signage up as well—and our signage looks great. Once we list your home, we must be most aggressive in the first two weeks that your home is listed. This is your best chance to sell your property for top dollar.

Getting You Top Dollar

I hope this showed you the importance of marketing your house for sale. It plays a key role in getting top dollar for your home if that's your goal. Of course, there are many details that we haven't covered. So if you have any further questions, please feel free to reach out. My team and I help people just like you sell their properties every day, and we'd be happy to help you as well.

Don’t forget to subscribe to my channel so you never miss an episode of my show, all about real estate and the Santa Clarita area. Stay tuned to see what I feature next!

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